"The next great American city of the South" â€" as mayor Mark Stodola's prefers to call it â€" Little Rock's exceptional qualities differ depending on your perspective.

If you were the mayor, the fact that several international businesses chose to bring huge portions of their business to the capitol city certainly would make Little Rock great in your eyes as well. But for employees of those businesses who relocate to the area, its allure lies beyond the prime business climate.

For them, perhaps Little Rock's greatness lies in its low cost of living, which allows them to live in the type of home that remains an unrealized American dream for many of the nation's urban citizens. For some, it’s the small-town feel â€" about 185,000 people call Little Rock home, while almost 950,000 live in the surrounding metro area. For others, it's the big-city cultural scene, which includes a nationally renowned art museum, an unrivaled circuit of internationally-known speakers and award-winning eateries with as much culinary talent as a New York City establishment. For many, it's the balance among all these aspects that makes Little Rock so appealing.

The young professional values Little Rock's opportunities for advancement. The weekend warrior marvels at its proximity to outdoor adventures both extreme and tame. The suburban dweller delights in its thriving entertainment and retail districts.

The comfortable temperate climate. The friendly Southern hospitality. The breathtaking natural beauty. What will make Little Rock great in your eyes? As you plan or consider your move to central Arkansas, we invite you to discover the area's vibrant atmosphere and all that it has to offer in the pages of this guide.